Dana White addresses his critics as the UFC faces the year 2018.
UFC president Dana White has been hounded by critics who believe that the company is in dire financial straits. Veteran promoter Bob Arum, for one, says White is venturing into boxing because the UFC is â€œcratering.â€�
The brash UFC executive recently spoke to ESPN, where he responded to all the disapprovals against him. The first thing he made clear is his promotion prowess, not only for mixed martial arts but for combat sports as a whole.
â€�Whoever an athlete is, I donâ€™t care who it is, I want to fly you to Las Vegas and weâ€™re going to meet,â€� White said. â€œIâ€™m going to walk you through this new facility, show you the gym, the trainers, all the amenities. Free supplements, physical therapy, weâ€™ll cook your food exactly how you like it three times per day. Youâ€™ll get health insurance.â€�
â€�Who can offer you a better deal than me in combat sports? F— boxing, MMA, whatever it is,â€� he added. â€œWho can offer a better deal than me? The answer is nobody.â€�
â€�This is what we do. Keep doubting us.â€�
White feels the UFC has been at its peak of success, and he mainly attributes it to the sale to WME. And with the way he is looking at it, the company is still on a rise.
â€�I think the  sale has everything to do with it,â€� White said. â€œEverybody is looking at that $4 billion sale and asking, â€˜Did they deliver?â€™ F–k yeah, we delivered. We deliver every single year. And still, every year, if you listen to the media, weâ€™re f—ed.â€�
â€�WME-IMG Endeavor bought us for $4 billion, and obviously they need to hit certain numbers for the banks,â€� he continued. â€œRight now, Iâ€™m spending another $1 million [at UFCâ€™s Las Vegas headquarters] on another wing I want. Thatâ€™s how bad of a year weâ€™re having.â€�
â€œAri Emanuel wants to buy the building next door and build more s—. Weâ€™re still growing.â€�